IY004 Organizational Behaviour

The Indian Parliament has banned the sale of Coke and Pepsi products in its cafeteria,” Srivastava added. “The parliamentarians should take the next logical step, and ban the sale of Coke and Pepsi products in the entire country.” He said the ban came as a result of tests by the Indian government and private laboratories which found high concentrations of pesticides and insecticides in the colas, making them unfit for consumption. “Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. Tests of samples taken from the U.S. of the same drinks were found to be safe,” he said […]. “The company management is being seriously derelict in its duties by not acknowledging the real extent of the liabilities Coca-Cola has incurred and continues to incur in India,’ said Amit Srivastava.

According to Coca-Cola in 2006, “For four consecutive years, Coca-Cola plants in India have won the prestigious Golden Peacock Environment Management Award for environmental practices from the Institute of Directors, which grants the award in association with the World Environment Foundation.” Oddly enough, Coke at the time, didn’t mention the fact that Sanjiv Gupta, president and CEO of Coca-Cola India, sits on the executive council of the Institute and that Coca-Cola contributes heavily to the World Environment Foundation.

Question

Read this case study on Coca-Cola’s exploitation of water resources and pollution in India, and research Coca Cola’s ethical stance and CSR policies.

In  discuss the overall ethical stance of Coca-Cola, based on Johnson’s Intensity of Ethical Stance Continuum, and provide suggestions for the company.

Individual Assignment Guidelines

Failure to follow these guidelines will affect your final mark

The assignment must satisfy the following rules:

  • Be approx. 1,500-2,000 words
  • Follow a basic essay structure
  • Include the given title page
  • The line spacing must be 2 (double)
  • The font type must be Arial
  • The font size must be 12
  • The pages must be numbered in the bottom right corner
  • Include a final word count
  • Include a final reference list using the Harvard System which is outlined in the KICL Referencing Guide
  • Have approx. 8 academic references
 

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