MGT 498 Strategic Management

Task:

Assignment Content Review the Strategic Management Project Background. Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: vertical integration, taper integration, backward vertical integration, forward vertical integration, strategic alliances, global strategy, international strategy, innovation.

Strategic Management Research Journal- Business Memo Format Single spaced, use paragraphs, not just one block of exposition, and if sources are used , need to cite and have references..

You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry: Identify Caterpillar Inc.’s short-term versus long term goals. Evaluate how mergers and acquisitions in the past 5 years have contributed to Caterpillar Inc.’s performance. Assess Caterpillar Inc.’s global strategy (international, multi-domestic, global-standardization, or transnational).

Discuss the types of innovation Caterpillar Inc.’s uses such as radical incremental, disruptive, and architectural innovation. Identify types of innovation Caterpillar Inc. has used over time.

 

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