Since the beginning of time, humans have been using pictures and images to communicate, moving from cave drawings to hieroglyphics to the Internet. Today, it is easier than ever to paint a picture worth 100,000 words, thanks to technological advances. The primary advantages are databases and data warehouses that capture enormous amounts of data. Informing means accessing large amounts of data from different management information systems. According to a recent analysis of press releases by PR Newswire, an article or advertisement that uses visual images can significantly improve the number of views a message generates. This can be a true competitive advantage in the digital age.
Information is powerful. Information tells an organization everything from how its current operations are performing to estimating and strategizing how future operations might perform. New perspectives open up when people have the right information and know how to use it. The ability to understand, digest, analyze, and filter information is a key to success for any professional in any industry.
An infographic (or information graphic) displays information graphically so it can be more easily understood. Infographics cut straight to the point by presenting complex information in a simple visual format. Infographics can present the results of large data analysis, looking for patterns and relationships that monitor changes in variables over time. Because infographics can easily become overwhelming, users need to be careful not to display too much data, or the resulting infographics can result in information overload. Effective infographics can achieve outstanding results for marketing, advertising, and public relations. According to PR Newswire, infographics gain the greatest competitive advantage when they have the following:
Survey results that are too hard to understand in text format.
Statistical data that are not interesting for readers.
Comparison research where the impact can be far more dramatic when presented visually.
Messages for multilingual audiences.
Any information that can use a visual element to make it more interesting
1.List the reasons a business would want to display information in a graphic or visual format.
2.Describe how a business could use a business intelligence digital dashboard to gain an understanding of how the business is operating.
3.Explain how a marketing department could use data visualization tools to help with the release of a new product.
4.Categorize the five common characteristics of high-quality information and rank them in order of importance for Hotels.com.
5.Develop a list of some possible entities and attributes located in the Hotels.com database.
6.Assess how Hotels.com is using BI to identify trends and change associated business processes.
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