Provide the competitive analysis with rationale for the product’s success.

Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).

In Week 3 you completed a preliminary deliverable for this project, submitting the industry with which you are familiar along with a multinational company that operates in this industry. For this company consider the Upstream Process and Responsibility framework (See Figure 1.2 in the textbook). Describe how you would take a hypothetical new product or service from concept to creation, then to commercialization, and finally to implementation in a country other than the U.S.

Your presentation will be organized by two parts. The first part is a description of new product development concepts while the second part is application to your hypothetical new product concept.

Part I: Descriptions of concepts should include:

  • description of the ideation approach of the new product/service addressed in Part II,
  • description of a business case
  • description of project oversight
  • description of beta testing
  • description of prelaunch readiness and training
  • description of launch execution

Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:

  • Describe the hypothetical new product.
  • Provide the competitive analysis with rationale for the product’s success.
  • Summarize the business case.
  • Specify beta tests and defend your recommendations.
  • Construct the strategy formulation in relation to the product/service launch.
  • Analyze and evaluate the country’s cultural and external differences with their respective application to product/service launch.
  • Analyze the strategy implementation on one of the following: systems, people, or process fit.

Requirements:

  • Write a presentation that has 18-22 slides.
  • Include a title and a reference page.
  • At least six outside academic and professional references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
  • Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
  • Follow the formatting outlined in the CSU-Global Guide to Writing and APA (Links to an external site.).

See the Portfolio Project grading rubric in Module 8 for details.

Attached is the organization I decided to use which is PepsiCo.

 

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